Goal To Energize Positive Marketing and Business Development Change With Staying Power
Guilford, CT; INTAgLIO Business Solutions has integrated Appreciative Inquiry, a methodology developed by David Cooperrider in the mid-1980s, into its client change initiatives.
"For the past ten years my approach to addressing a client's marketing and business development situation has been to create a problem statement, then to diagnose its root cause, and execute a series of actions aimed at closing the gaps" said INTAgLIO's John Bernardi. "I am proud of the positive measureable results that we have facilitated for our clients, but I frequently feel that after I depart, my programs, processes and legacy will wane over time. It's time to elevate these results to the next level."
Rather than searching for what is wrong, Appreciative Inquiry finds that special something that has worked for an organization when it was most effective, successful, and connected to its customers and stakeholders. AI produces a portfolio of statements that describes where a client wants to be based on the bright spots of where it has been. Real experience and understanding of what caused a company to thrive enable its people to believe that they can repeat this success and create new horizons.
"Directed conversation opens minds and encourages everyone to discuss their vision of what's possible, stated Bernardi. "Language creates reality, so the act of correctly asking the right questions will positively influence the team".
About INTAgLIO Business Solutions
With a vision to see above your horizon, INTAgLIO introduces beneficial, cost-effective change in a milestone fashion. Clients will expand their comfort zones and evolve into new areas as their confidence and trust build to a crescendo. Our recommendations focus on the client's future and are based on an objective understanding of organizational and individual performance. Accountability to a change agent will raise the bar for your business.