Windsor Locks: Will Connecticut residents have something new to complain about or will they revel in a new low cost travel option to Florida?
The discount carrier, Spirit Airlines [Nasdaq: SAVE] based in Miramar, Fla will begin service June 15, 2017 between Bradley International Airport and Orlando and Fort Lauderdale Airports and Myrtle Beach, SC.
The discount carrier attracted $2.3 billion dollars in customers last year with its low fares, and investors got on board as well. Traded on the Nasdaq, Spirit’s shares are approaching their annual high and are seemingly in reach of their five year high as well, bringing a $4 billion dollar market cap to the company.
Spirit says it fares are “on average nearly 40% less," adding "our customers start with an unbundled, stripped-down Bare Fare™ and get Frill Control™ which allows them to pay only for the options they choose – like bags, seat assignments and refreshments – the things other airlines bake right into their ticket prices.”
Spirit says its Fleet is “one of the youngest, most fuel-efficient in the U.S.,” it operates more than 450 daily flights to 60 destinations in the U.S., Latin America and the Caribbean.
In spite of the good financials and the low prices, for the third year in a row, Spirit came in last in The American Customer Satisfaction Index (ACSI) annual survey on air travel. Competitor JetBlue, which has recently received recognition for not overbooking flights, also flies from Bradley to Florida and took the top spot on the list this year.
Not deterred by the bad PR and well aware of the competition, Mark Kopczak, Vice President of Network Planning, said, “these news flights, with new service to Fort Lauderdale starting in June, give Hartford even more ultra-low cost options for summer travel.”
“Spirit Airlines is a strong addition to Bradley’s growing menu of direct flights,” CAA Board Chairman Charles R. Gray said. He added, “a continued mission of the Connecticut Airport Authority is for Bradley’s travelers to love the journey through the airport and beyond. One way of doing that is by continuing to diversify Bradley’s flight options.”
“The key to successful route development is a loyal customer base,” CAA Executive Director Kevin A. Dillon, A.A.E., said. “The Myrtle Beach service has been frequently requested by our travelers and the additional frequencies between Bradley, Orlando and Fort Lauderdale will provide travelers with more options.”
Spirit’s new flights to Florida and Myrtle Beach are available for purchase now at www.spirit.com