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Thursday, June 22, 2017 from 7:00 PM to 8:30 PM EDT

Fairfield Library

1080 Old Post Rd. Fairfield

Crowdfunding & Cause-Related Marketing

 "The New Intersection of Commerce, Cause and Capital"

Cause-Related Marketing (CRM) has exploded in recent years even though it is a relatively young concept. Considering today's competitive environment, it has never been more important for startup and small businesses that separates them from their competition. Basically, CRM is where a non-profit and a for-profit corporation partner together with the purpose of advancing the mission-related work of the nonprofit and the marketing goals of the corporation or advisor. The purpose is to create a win-win situation for both participants. Crowdfunding has changed the way small businesses and start-ups are raising capital. Crowdfunding is a way of raising finance by asking a large number of people each for a small amount of money. It has significantly grown in recognition and uses the internet to talk to thousands, if not millions of potential funders.

Presenter: Bill Schloth, CPA, MBA Bill Schloth has been investing in, managing, buying & selling start-up and emerging businesses for over 25 years. He is an executive director and founding member of Crowdfunding Global Alliance Inc, a non-profit organization dedicated to providing education and advocacy for crowdfunding. Mr. Schloth is a CPA and had an MBA in marketing from New York