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uconnFARMINGTON:- Farmington Bank and UConn Athletics have signed an exlcusive marketing agreement. Farmington Bank, has assets of $3.0 billion, and is a wholly-owned subsidiary of First Connecticut Bancorp, Inc. [NASDAQ:FBNK].

Farmington Bank ATMs will be available at Pratt & Whitney Stadium at Rentschler Field in East Hartford, home of UConn Huskies Football. Consumers can get in the game with a “personalized UConn Huskies Football debit card” available at the bank’s branches. Previously Webster Bank had the UConn Football marketing agreement and debit card.

The announcement comes as UConn prepares to kick off their football season this week against Holy Cross, with returning Coach Randy Edsall.

FoxwoodsHighFlyerMASHANTUCKET: It’s the 25th anniversary year of the Foxwoods Resort Casino, and as the casino reveals two new “thrill rides” a new vision for positioning the resort as it faces new casino competition in the Catskills and Massachusetts, is taking shape.

Foxwoods announcement says. “the next step in the resort’s long-term plan to develop a comprehensive portfolio of ecotourism options is the opening of the Thrill Towers.” The new, “extreme thrills” includes two new rides, the Sky Drop and Sky Launch, and as the resorts “evolution as a full-service resort casino destination.”

subway logoBy Mitchell Young

SANTA ANA, CA: The Values Institute [TVI] released the results of the 2017 National Most Trustworthy Brands Survey, showing Milford based Subway at the top of the quick serve restaurant [QSR] category. TVI says its “a first-ever national survey and peer review effort measuring the trustworthiness of the nation’s largest brands in seven key industries.”  Wendy’s landed in second place, followed by Starbucks, Burger King, Taco Bell and McDonald’s.

In addition to the QSR, the survey, measured how well 40 of the largest U.S. brands “connect with their customers,” and found that hotels and electronics are the country’s most trusted brand categories, while auto insurers and mobile communications rank lowest on the public trust spectrum.

subwayBy Mitchell Young

Milford: Change and new energy has been coming to privately owned Subway since the appointment of Susan Greco as its new CEO in 2015. The company established a digital marketing department in 2016 at its headquarters and is expecting to eventually staff it with as many as 150 employees.

Greco however has maintained a relatively low profile since taking over from her brother and company founder Fred Deluca, who died in 2015, after a two-year battle with leukemia.

Suzanne Greco 1
Subway CEO Greco, quietly transforming the restaurant giant

Greco’s first real job with the company was in 1973 as a sandwich artist, but she eventually was responsible for research and development for 24 years, than the operations and marketing departments as well.

The company’s marketing efforts have helped transform it into one of the country’s best known brands, by selling freshness, sustainability, health and low calorie fast food.

The approach has worked, until recently Subway was the second most popular fast food outlet in the US  behind McDonalds, Starbucks however, reportedly grabbed that spot in 2016. Company sales are more than $1 billion dollars, but according to Bloomberg News, have declined in the past two years

Greco apparently wants to get the mojo back and she is hoping that a fresh look and modern design will do the trick.

The revamped stores and there are a lot of them to transform, more than 44,000 world-wide, 25,000 in the US will be brightly colored, will ditch the nostalgia of the subway car murals,  provide Kiosks for ordering and  feature free WiFi.

The company unveiled 12 prototype stores on July 16 and a new logo, fresh veggie display and some new menu items, including “house made” pickles.

Franchise owners that have suffered along with the softer sales and increased competition will be responsible for the cost of the renovations, but he company has said it has plans to help franchise owners pay for the revamp.

This is the official US Patent and Trademark Database and Resouce website. Lots of information, once you find your link easy to search and access Trademarks and Patents. good menus, eary tonavigate from home page

https://www.uspto.gov/

Free and simple trademark search. You can search trademarks in numerous countries. Quick search with very detailed and easiy accessed results.

https://trademark-search.marcaria.com/en

Peoples CourtStamford: Ralph Edwards/Stu Billett Productions, the production company of the long-running reality television courtroom series The People’s Court, has committed to an 18,739 square foot office lease at 470 West Ave. The production company will relocate its operations to the loft style office property owned by New England Investment Partners, LLC. [62 Washington Avenue, Chelsea, MA].

Steven Greenbush and Joseph Weaver of CBRE represented both Ralph Edwards/Stu Billett Productions and the building ownership group in the lease negotiations. The television production firm plans to film, produce, and distribute its People’s Court series from its new headquarters.

“This transaction speaks directly to the attractive value proposition Stamford continues to offer firms currently located here, or looking to relocate in the area, especially the growing TAMI sector and more specifically the TV and film production industry,” said Weaver. “

According to Greenbush, “New England Investment Partners acquired 470 West Ave. in November of 2016 with a 50% vacancy rate. Since the acquisition, there has been significant leasing activity with Uber and Manhattan Oral Surgery both moving into the building. With the addition of The People’s Court, the building will now be over 87% occupied. 

2017Q1 Small Business Sales By SectorHartford: A record number of businesses were bought and sold across the nation in the early months of 2017, according to BizBuySell’s 2017 Q1 Insight Report.

Here are a few sample highlights for small business transactions in the Hartford-area in Q1 of 2017, which is based on 143 Hartford-area businesses.

Median asking price of businesses for sale in Hartford at the beginning of 2017 was $199,000  compared to  $ 195,000  at the end of 2016.

Businesses listed in Hartford at the beginning of 2017 had a median revenue of $500,000 up from $469,250 at this same time last year  Q4 2016.

Median cash flow for the Hartford businesses is $84,000 .

Summary detail for Connecticut and the national can be found on the chart below and comprehensive  information can be found at their reliease at http://www.bizbuysell.com/news/media_insight.html

2017Q1 Small Business Sales By SectorHartford: A record number of businesses were bought and sold across the nation in the early months of 2017, according to BizBuySell’s 2017 Q1 Insight Report. BizBuySell says it is "BizBuySell is the Internet's largest and most heavily trafficked business for sale marketplace.. BizBuySell currently has an inventory of over 45,000 businesses for sale and more than 1.4 million monthly visits. BizBuySell also has one of the largest databases of sale comparables for recently sold businesses and one of the industry's leading franchise directories."

Median asking price of businesses for sale in Hartford at the beginning of 2017 was $199,000  compared to  $ 195,000  at the end of 2016.

Businesses listed in Hartford at the beginning of 2017 had a median revenue of $500,000 up from $469,250 at this same time last year  Q4 2016.

Median cash flow for the Hartford businesses is $84,000 .

Summary detail for Connecticut and the national can be found on the chart below and comprehensive  information can be found at their reliease at http://www.bizbuysell.com/news/media_insight.html

nina agidal

Mashantucket, Uncasville: Connecticut’s casinos have reported mixed results for April.

Foxwoods reported slot revenue of $39.4 million for the month, down 3% compared to $40.7 million in April of 2016, the state received $10.5 million.

In an effort  to maintain its franchise with Massachusetts gamblers the casino promoted Wicked Good Times celebration for the month, including bonus play on slots and table games and luxurious overnight getaways.

Foxwoods opened the Sugar Factory American Brasserie, with the help supermodel Nina Agdal and rapper/ actor Nick Cannon, who manned the turntables as the evening's DJ at an opening celebration.

The sun was shining a little brighter on the Mohegan Sun Casino in April, it reported a 3% percent increase in revenue from its slot machines in April. With monthly revenue, of $50,986,908.

angelicoMadison: Colliers International | Project Management Northeast (PMNE) announces the addition of Maria Angelico as Marketing & Business Development Manager.

In this role, Angelico is responsible for outbound marketing efforts to grow the Colliers PMNE brand. She will also be involved with business development activities to create new client and project opportunities, in support of the company’s services and sectors throughout New England.

Angelico is an emerging professional who brings a unique background in strategic development from tech start-ups to architectural firms. She joins the Colliers PMNE team with over six years of experience in architecture, marketing, and business development. “As a leader in its industry, Colliers continues to evolve to meet the changing needs of our clients – building relationships and awareness in our markets is essential as we continue to grow,” Angelico stated.

hokeJoe Hoke is principal of lawson&hoke. Hoke previoulsy co-founded Mintz and Hoke in 1972 and sold it 26 years later to its employees. Today Hoke is still finding new ways to communicate. His current tagline:

I help my clients get into peoples' heads.
(And beat the pants off their competition.)

In an era when many marketers, spend a lot of time talking about media, we thought it might be good to look a little deeper into motivation.

 

joe hoke  [blog]

The first night I worked the midnight-to-eight shift I realized two things.

First, I was working with one other guy. And second, the two of us were locked in with 49 mental patients.

The second night I realized that my first night was my training, my only training, and the other guy hadn’t told me anything. I also learned that I would work alone every other night. That’s right, just me and 49 mental patients. Why every other night? Don’t ask me, I just worked there.

CTC Logo 260pxHartford: Governor Dannel P. Malloy, together with the Connecticut Office of Tourism, presented the 2017 Connecticut Governor's Tourism Awards. honoring five individuals and organizations at the annual Connecticut Governor's Conference on Tourism for their “outstanding contributions and dedication to Connecticut's $14.7-billion tourism industry sector” on May 4th.

More than 400 attendees from tourism-related businesses, associations and municipalities across the state joined the Governor in congratulating the winners.

Connecticut’s official tourism website, www.CTvisit.com, also had a good year, relaunched in April 2016, the website attracted 4.2 million visits last year, a 64 percent increase over 2015, and generated 2.2 million referrals for industry partners listed on the site

"The tourism sector is one of the major drivers of Connecticut's economy," Governor Malloy said. "The industry creates jobs, generates tax revenues and contributes to our high quality of life in Connecticut. It's an honor to recognize some of the key people involved in making tourism such a vital contributor to our state's economy."

college salesWest Haven: The University of New Haven College of Business has been named one of the “Top Universities for Professional Sales Education” in the country by the Sales Education Foundation (SEF).

The foundation recognizes universities in its annual magazine for preparing students for successful careers in professional selling.  

Sales training is a key component of preparation for many jobs within finance, business, marketing and other specialties,” said Brian Kench, dean of the University of New Haven College of Business.  “We are pleased that the valuable program we have in place has been recognized for its excellence.”

Screen Shot 2017 05 12 at 11.01.51 AMMilford: RoadWerx, a full-service independent marketing, and promotions agency, has signed a long-term lease for an additional 29,000 square feet of space on Research Drive in Milford.

With headquarters at 60 Research Drive, Roadwerx offers a comprehensive suite of strategic planning and management, imaginative design, custom fabrication, and production services. “We create experiences designed to connect people to a brand and leave a lasting impression. Our dedication and drive provide an unparalleled client service with flawless execution, down to the last detail. From corporate sponsor activations to product launches, fundraisers to social events.”

logo ccapMiddletown: The CT Cycling Advancement Program (CCAP) has been named the top cycling club in the United States for 2016 in Division I by USA Cycling, a leading US bicycling organization promoting competitive cycling.

CT Cycling Advancement Program took the Division I title for 2016 based on their development of a youth cycling program with three distinctive tiers and focus on community impact. According to CCAP, “these tiers provide a pathway for beginner riders as well as elite riders on the national circuit.:

handshake 2009195 1280Hartford: “Our goal is to avoid litigation, save time and money by working together to reach a fair result to both parties,” explains Attorney Nicholas Paindiris, Managing Partner of Brown Paindiris & Scott. “We have seen the collaborative concept work successfully in the area of family law and recognize a need to apply this process to business and other civil disputes.”

Citing “collaborative dispute resolution” in areas such as divorce, a group of fifteen Connecticut attorneys have come together to offer that same process to the business community. The newly formed group, called Collaborative Business Dispute Resolution (CBDR), provides an alternative to litigation. The group says it is the first such collaboration in the state.

The “collaborative” method is not mediation. In Mediation, one neutral professional works with the parties to resolve disputes. The mediator assists, the parties in reaching a conclusion and the mediator cannot give legal advice or advocate for either party 

Allison PuzyckiNew Haven: Allison Puzycki, marketing manager for Svigals+Partners a New Haven based architecture firm has been promoted to Director of Marketing. Puzycki’s elevation to Director follows a spate of recent successful project commissions and completions by thef irm  including Sandy Hook School. According to Svigals’, announcement, “during her tenure, the firm’s principals presented at top-level industry conferences in keynote roles, and the firm was included in Fast Company magazine’s list of the “Top Ten Most Innovative Companies in Architecture, 2015.”

Puzycki is a graduate of Johnson & Wales University where she earned a bachelor’s degree in marketing communications.

“Allison made herself invaluable to us from the moment she joined the firm,” says Jay Brotman, AIA, managing partner.

Randy Fiveash headshot600bHartford: Randy Fiveash, director of the Connecticut Office of Tourism, has been chairman of the board of directors of Discover New England, a nonprofit cooperative destination marketing organization that promotes New England tourism internationally,

The group includes tourism directors from all six New England states, his appointment is for the next two calendar years (2017-2018).

 The group’s mission is to “increase international awareness of New England as a memorable, high-quality, four-season destination and to assist New England hospitality businesses reach a global audience.”

“New England is one of the world’s premier destinations and attracts millions of international visitors every year,” said Fiveash. “

According to Discover New England data:

-        The number of overseas visitors to New England has increased by 25 percent since 2012, reaching 2.2 million in 2015.

-        Overseas visitors spent $2.1 billion in total direct spending in New England in 2015.

-        The top five overseas visitor markets for New England in 2015 were: United Kingdom, China, Germany, France and India.

Screen Shot 2017 05 12 at 1.28.36 PMWallingford: While Edible Arrangements’ lawyers were wrapping up a settlement in a trademark lawsuit they filed against a small food consulting firm Edible Commerce Consulting of Dover, New Hampshire, a South Carolina candy company was filing suit on the fruit retailing and ecommerce enterprise.

Vaughn Russell Candy Kitchen, of Greenville, filed suit in US District Court also in Greenville, over the trademark claim for the term “Incredible Edibles” by Edible Arrangements. The candy company says they have been using the term for more than thirty years for chocolate-covered cookie bites and that they have a registration with the trademark office for the term “Incredible Edibles,” [1,036,335].

Screen Shot 2017 05 12 at 1.50.17 PMRocky Hill: Connecticut Innovations (CI) and the University of Connecticut (UConn) today announced the success of its digital media and design pilot program led by ATION Digital Media Agency. ATION is a student-run agency that provides digital media, marketing and communications services to clients, including those in CI’s portfolio.

ATION has worked with 11 CI portfolio companies, including Device42, eBrevia, Isoplexis, Diameter Health and SeeClickFix. Projects have included animated motion graphics, live filming and producing of promotional and tutorial videos, user experience research, social media analysis and planning, and brand identity and development. Each project was managed by a team of five to six students and supervised by faculty in UConn’s Digital Media and Design Department.

Putterman Photo 11 26 14 3HARTFORD: The Connecticut News Project, publisher of The Connecticut Mirror and its sister websites TrendCT and CT Viewpoints, has named West Hartford resident and communications professional  Bruce Putterman as its new chief executive officer and publisher. The Connecticut Mirror is a nonprofit online news publication covering state and federal government, public policy, and politics.

Ulysses B. Hammond CNP’s board president said. “To be accountable to our mission and audience, this means CNP needs to be agile and cutting edge. Our board was very impressed by Bruce’s leadership skills, record of innovation, business experience, collaborative style, and knowledge of Connecticut. His combination of skills is just what we need to advance our mission.”

Putterman succeeds  Dave Daley a former editor for the online news site Salon, who had a short stint first taking the helm in July 2016, Daley moved on to be  a senior fellow with FairVote, a Washington, D.C.-based voting rights organization.

For sixteen years Putterman has run a West Hartford-based consulting practice focused on providing strategic planning and marketing services to private companies as well as  nonprofit organizations, advocacy groups, and public agencies.

Putterman offered that  his primary goal is to “make more information on more topics accessible to a growing number of people to promote greater engagement in democracy and public policy in Connecticut. The Connecticut Mirror has developed a stellar reputation for reporting by its outstanding journalists. I want to help build on that foundation.”

Putterman served as an elected member of the West Hartford Board of Education from 2003 through 2015, including three years as chair of the board (2011 to 2014). He received a Bachelor of Arts in history and an M.B.A. in marketing from Cornell University. He and his wife, Teri Bayer, live in West Hartford and have three children.



americafoodNEW BRITAIN: More competition is coming to Connecticut’s Supermarket market.  America’s Food Basket is expected to open before the end of April. The 22,000 square foot market will join another in New London, and is part of a now 47 store chain with outlets in New York, New Jersey, Massachusetts and one in Rhode Island.

America’s Food Basket LLC is a Cooperative, first established in 2007 and  says that it “supports and unifies independent retailers across the Northeast United States. With continuous growth on the horizon, America’s Food Basket operates within all five boroughs of New York, and expands into New Jersey, Massachusetts, Connecticut, and Rhode Island.” The New Britain store is part of an expansion of corporate owned stores.

In January AFB signed a long term agreement with the 18 billion Minneapolis based Supervalu foods as the wholesaler supplier to all of its stores.

tribes casino copyHARTFORD:  The Mashantucket Pequot and Mohegan Tribe[s], released a rendering of their planned East Windsor entertainment and gaming facility. The two tribes also highlighted the benefits of Senate Bill 957 authorizing the casino and which would include an infusion of funding to assist the state's tourism industry.

According to the tribes the proposed development will be a “world-class,” 200,000 square foot gaming and entertainment facility with 2,000 slot machines and 50 to 150 table games. The Senate bill requires the facility to pay a 25% tax on its slot machines and a 25% tax on its table games.

The tax is similar to the fees being charged by the state of Massachusetts on the MGM Casino in downtown Springfield.

tourism awards

HARTFORD: Nominations are being sought for the 2017 Connecticut Governor’s Tourism Awards. According to the Department of Economic and Community Development, The Connecticut Governor’s Tourism Awards recognizes those who “go above and beyond to enhance both the appeal of our state as well as the health of our economy.”  There are five categories for recognition and nominations are being accepted through Monday, April 7, 2017. Connecticut Governor's Conference on Tourism, will be help Thursday, May 4th at the Connecticut Convention Center in Hartford.

Categories for Award and Your Nominations

2017 Tourism Volunteer of the Year

This award recognizes either an individual or a group of individuals who “exemplify the positive impact volunteers can have on the success of Connecticut’s travel and tourism initiatives.”

Who’s eligible for nomination:

MANCHESTER: Dalia Alberdi had been appointed as Director of Admissions and Marketing at Manchester Manor. Alberdi will be the facility’s liaison with its referring hospitals to facilitate patient admissions.

“We are thrilled to have Dalia join our team and strengthen our already best-in-class service to patients and their families,” said Billy Nelson, administrator of Manchester Manor. “Dalia will also build solid, dependable relations with area hospitals to ensure easy transition and exceptional care for our incoming residents.”

Alberdi comes to Manchester Manor from Mansfield Center for Nursing and Rehabilitation.

She is a graduate of Endicott College in Beverly, Massachusetts where she received a Bachelor of Arts in Communications. For more information, visit www.ManchesterManorCT.com and www.ArborsCT.com.

hearstNorwalk: Hearst Connecticut Newspapers have consolidated their office into a regional headquarters at Merritt 7 Corporate Park, Norwalk. Hearst has signed a new 11 year lease for 30,251 square feet in building 301 in the six building, 1.4 million square foot office complex.

Margaret Egan, Senior Vice President, Clarion Partners the owners of Merrit 7 said, “this brings their entire Fairfield County workforce to a Class-A workplace environment, allowing Hearst to optimize its operations."

pimentel job2HARTFORD: Job Pimentel has been rolling with BMW Dealerships for years, from his home in Watertown to San Juan, Puerto Rico to Albuquerque, NM. Now Job has new employment at New Country Motor Car Group BMW in Hartford as its new General Manager.

By Mason Advertising

Microsites can be a creative playground for brands with a specific campaign, message, or call-to-action to showcase. Rather than be limited by the presentation and structure of an existing website, a microsite allows the brand to design a new experience that’s especially well-suited to the desired outcome, whether that’s awareness, advocacy, sharing, purchasing, or some combination of results.

So what is a microsite, and how might it come in handy?

A microsite is, in many ways, just what it sounds like: a small web property, limited in size and scope, which serves as an auxiliary website for a larger ‘parent’ site. It has its own URL and is typically designed and branded independently from the parent site.

A microsite often houses a unique promotion, a highlighted topic, a focused campaign, an alternative brand experience (such as a branded game), or a particular product or piece of content. It is usually just a few pages deep and might even be contained on a single page.

dialSTAMFORD: Henkel Corp. based in Dusseldorf, Germany has a wide range of consumer and industrial products, and has more than 50,000 employees. The company has facilities throughout the United States and its US headquarters are in Rocky Hill along with the research division for its adhesives business.

ireneMIDDLETOWN: The Amazing Grace Food Pantry in Middletown, will be a little more flush as Makiaris Media Services, is celebrating its 30 year anniversary with a donation of 30 food items to the pantry.

The media consulting agency founded in 1987 will also be re-vamping its website, launching a new logo and marketing materials. Founder and CEO Irene Makiaris attributed the agency’s longevity and success to the her staff, saying, “our management team has a combined experience of over 140 years,” adding “what sets us apart is our dedication and commitment – we never stop learning, [we’re] always negotiating from a position of knowledge.”

HctglcARTFORD: The Connecticut Gay and Lesbian Chamber (CTGLC) is looking for volunteers to help the group in planning of the its 10th Anniversary Gala.

CTGLC is celebrating its 10th anniversary this year: from Connecticut Alliance for Business Opportunities (CABO) in 2007 to Connecticut Gay and Lesbian Chamber (CTGLC) in 2017 and the Gala Celebration is center stage.

If you are interested in being a part of the Gala Planning Committee contact

John Vincent Pica-Sneeden, Executive Director at This email address is being protected from spambots. You need JavaScript enabled to view it. .  The first committee meeting will be in late February. 

gem logoNew Haven: GEM Advertising has been named Agency of Record for Griffin Health  a 160-bed acute care community hospital serving more than 130,000 residents of the griffin hospitallogoLower Naugatuck Valley Region in Connecticut. GEM Advertising is a full-service agency with additional locations in Vancouver, British Columbia; Boston, MA; and Chicago, IL.

GEM Advertising CEO, Chris Bartlett, said, “we’re thrilled to be in the position to both clarify and sharpen the Griffin Health brand. With their philosophy of advocating for preventative healthcare and treating the patient first regardless of their clinical diagnosis."

According to the agency the marketing campaigns will include “media planning (traditional and digital media), website revamping, design, copy, social media marketing and public relations and collateral materials.”

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