NEW YORK: Can New York style pizza get a slice of the New Haven and Connecticut market?
The Artichoke Basille’s Pizza, franchise which says it is “the nation’s largest and fastest growing New York pizza concept,” has signed a multi-unit franchise deal to bring its “larger than life” slices and whole pies to the greater Hartford and New Haven, Connecticut areas.
Franchisee Matthew Rusconi is looking to open the first location by year’s end and is actively scouting real estate opportunities in Hartford County, New Haven, Middletown, and Cromwell.
Rusconi is an experienced franchise operator and has more than 12 Moe’s Southwest Grill locations in Connecticut and Rhode Island and three Mooyah burger locations.
“I chose to bring Artichoke Pizza to Connecticut in an effort to marry a few of my passions. I’m a local CT guy who loves great food, working with great people, and sharing success with the communities in which we're fortunate enough to operate in,” said Operating Franchisee, Rusconi. “Partnering with Fran[Francis Garcia], Sal [Sal Basille], and the Artichoke team to open Artichoke Basille’s Pizza restaurants in Connecticut is a dream come true and I’m greatly looking forward to sharing Artichoke’s world-famous pizza with the people of Connecticut very soon.“
Artichoke Basille’s Pizza, founded in 2008 by cousins and best friends Francis Garcia and Sal Basille, specializes in serving authentic New York slices in a fast casual setting, but without the conveyor belt oven. The concept’s massive slices and whole pies, which have been named the ‘Best Pizza’ by The NY Post and one of the ‘Top 5 Slices in the Boroughs’ by CBS New York, range from the traditionally-topped to the more eccentric.
The New York pizza concept currently operates 12 locations in New York City, Miami, and Berkeley, CA. Artichoke has 5 stores in development in New Jersey, which are now joined by the upcoming Connecticut locations.